Johan Cruyff decided to develop his own sports brand alongside close friend, Emilio Lazzarini, a famous Italian designer. Lazzarini is responsible for the flexibility and comfort that is integrated into each and every design. Cruyff is responsible for pioneering the revolutionary combination of functionality and elegance in a sportswear brand.
Johan envisioned elegant sportswear that was perfectly designed, functional and stylish. Cruyff combine traditional methods (washed projects, sport designs, premium materials, leather linings) with an elegant and classic sports style.