18/11/10 Leading Scottish designer menswear store wins coveted Drapers Award

In the relatively small city of Aberdeen, Signature has successfully carved a name for itself as the destination for the man about town who is wedded to branded merchandise.

Hugo Boss, Ralph Lauren and Gant are among the big-hitting names that keep shoppers coming back, and it is testament to Signature's customer service and customer loyalty that when a Hugo Boss standalone opened on the same street, Signature's sales of the brand actually increased.

An impressive refit of the Signature store earlier this year proves that owner Patrick Ritchie isn't afraid to invest in his business even through difficult times.

The Judges singled out his brave approach to retailing as the secret to the store's continued success.

Drapers Magazine